Reuben Mergard knows a bit about branding, a smidge about making things, a lot about thinking about making things, and hardly anything about tax returns — except that his is probably late. Self-employed. Needs a better boss. Enjoys the arrangement of words. Editing less so. Spends a lot of time imagining things in the spatial-conceptual realm: energy flowing, forms assembling, light bending around invisible forces. Shoots medium format film. Obsessed with organisation as a hobby he never has time for. Thinks a lot about how creative people can do more with what they've got. Not much of a surfer, but you can't catch a wave before you get in the water. Not in the habit of writing about himself in the third person. For those who make.